When selling, what is the best way to layout the numbers and demonstrate the value to the prospect?


I am selling a email marketing solution to a corporate that owns several local media in a specific region. It will allow them to provide email marketing to their local advertisers while we run the technology side. I have given him an over view of our product, and asked several questions, and have learned a great deal about their needs and concerns.
He wants me to put together a business plan for our proposal. He mentioned specific metrics like time to break even, how they can reach 100% markup.
What are the best practices for this type of business plan/business case/proposal type of communication with a sales prospect? Can anyone point me to any good resources on the Web?
Thanks all,
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One Response to “When selling, what is the best way to layout the numbers and demonstrate the value to the prospect?”

  1. The small business administration has some good material on business plans. The web site is:

    Hope this helps
    Jerry-the-bookkeeper

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