I am wondering if there are any industry averages for click-to-purchase rates for selling software on the Internet if you are paying for click throughs from Google. DoubleClick says that the click-to-purchase rates for email campaigns is about 4.2%. What would it be for AdWords?
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There is no solid % accross the board. That completely depends on your marketing campaign & website w/adwords. Just because some one clicks doesn’t = buy either.
refer to the adwords section of this website