What if everyone e-mailed THE GAP and threatened to boycott.if they did not stop that annoying ad?
What if everyone e-mailed THE GAP and threatened to boycott….if they did not stop that annoying ad?
11 hours ago – 3 days left to answer.
Additional Details
7 hours ago
I went to www.gap.com, clicked on ‘contact us’ (at the bottom of the page), then clicked on ‘online feedback’ and left my message, without having to use anything more than my email address.
50 seconds ago
Thank you for your e-mail regarding our current advertising campaign on
Yahoo. We always want to know how our advertising is being received,
and your comments are appreciated.
We have several different campaigns a year, and each one is designed to
target various segments of our consumer base. We regularly evaluate
our
ads for effectiveness and reach because we want to make sure our
advertising is appropriate for our customers and our brands. Feedback
like yours is an important part of this process, and we have forwarded
your concerns to the marketing managers who are responsible for these
decisions. We are sure they will be interested to hear your thoughts
on
this matter as well.
Again, thanks for bringing your concerns to our attention. We hope you
will continue to let us know how we are doing.
Sincerely,
Ed
Customer Service Consultant
0 seconds ago
This was the very timely response I rec’d after e-mailing the gap.
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If you use the Firefox browser you can block the ad from running
You’d need to install a plugin called Flashblock
or if you use Internet Explorer, just download the IE7Pro plugin which includes a flash blocker. You need to have IE7 installed though.
you are correct – the more negative feedback they get, the more likely they are to make a change, but a big company like that cannot necessarily turn it around immediately due to email feedback – it would have to be a bad PR situation, ie a story on CNN.
My advice, either turn the channel or add a feature to your computer that allows you to avoid certain types of ads.